Munsell developed a system of color theory based on hue, lightness and chroma that has since become highly scientific. Eventually, in the early 20th century, Albert H. Leonardo da Vinci and later, Isaac Newton, among others, did much to shape our understanding of color.
What Is Color Theory?Ĭolor theory is a very broad tradition of mixing, combining, and explaining color that dates back to the Renaissance. You just need to understand color theory basics. There’s more to choosing colors than simply matching your logo or picking your favorite shade of blue, but that doesn’t mean you have to be a designer - or even particularly artistic - to choose appealing colors for your videos. Choosing the wrong colors can not only make your video unattractive or difficult to understand, it can make it downright headache-inducing to watch. Choosing the right colors for your video can make it more visually appealing and help to get your message across. In movies and TV, color plays an important role, helping to set the tone and mood of the story. Think about the bright technicolor scenes when Dorothy lands in Oz, or the moody gray and black tones in a noir film.
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